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Emotional Intelligence (EQ) is a critical strength for today’s business leaders and teams. By developing your EQ capabilities, you can lead more effectively, build stronger client relationships, and create a positive impact on the culture of your business. 
 
What is Emotional Intelligence? 
 
Emotional Intelligence, as defined by RocheMartin, is the ability to recognise, understand, and manage emotions effectively in both yourself and others. It’s not just about being ‘nice’ but about harnessing emotional skills to drive performance, collaboration, and positive business outcomes. 
 
The core elements of Emotional Intelligence include: 
 
Self-Awareness: Recognising your own emotions and how they affect your behaviour and decisions. 
Self-Regulation: Managing your emotions to remain calm, focused, and adaptable. 
Motivation: Using emotional energy to stay driven and committed to goals. 
Empathy: Understanding the emotions of others and responding appropriately. 
Social Skills: Building and managing effective relationships. 
 
Why Emotional Intelligence Matters in Leadership 
 
For SME business leaders, Emotional Intelligence is not a 'soft skill', it’s a leadership essential. Leaders with strong EQ create cultures of trust, collaboration, and accountability. Some key advantages include: 
 
Stronger Communication: Effective leaders listen, understand, and convey ideas clearly, creating an open dialogue where people feel heard. 
Better Decision-Making: By recognising emotional influences, leaders can make more balanced, informed decisions. 
Conflict Management: High EQ allows leaders to manage tensions with empathy, turning challenges into growth opportunities
 
When you develop these skills, you create a work environment where people feel valued and supported, leading to higher retention and performance.  
 
A 2022 study by Harvard Business Review found that companies with emotionally intelligent leaders experienced 20% higher employee engagement rates and 15% greater profitability and as Dr. Martyn Newman, author of Emotional Capitalists, states, “Emotional Intelligence is the cornerstone of leadership excellence in the modern workplace.” 
 
Emotional Intelligence in Sales and Business Relationships 
 
For those in client-facing roles, such as sales, Emotional Intelligence is a game-changer. It enables deeper connections and trust, which are vital for long-term business success. Key benefits include: 
 
Deeper Client Understanding: Empathy allows sales professionals to truly grasp client needs and concerns. 
Enhanced Negotiation Skills: Self-regulation helps keep discussions constructive, even in high-pressure situations. 
Stronger Trust and Loyalty: Genuine, emotionally aware interactions build stronger, lasting relationships. 
In the Recruitment and Staffing Industry:, an industry I know very well having spent over two decades working within it, Consultants with high EQ will be better at understanding candidate motivations and client expectations, which can only lead to improved candidate placements and stronger client retention, essential in 2025 and beyond.  
 
Having experienced working within the Legal Sector, it is evident that Lawyers and their teams with strong EQ can manage high-stress situations, communicate complex information with empathy, and build stronger client relationships, ultimately enhancing service quality. 
 
And for any business that has individual sales professionals or Sales Teams: those leveraging EQ can clearly develop better rapport with prospects, manage rejection constructively, and build long-term client partnerships, improving both revenue and client satisfaction. 
Tools for Emotional Intelligence Development 
 
You may have already invested in tools such as Insights and DISC, which have provided valuable benefits in understanding personality and behaviour preferences. However, tools such as RocheMartin’s ECR 360 and ECR Teams offer a deeper level of insight, focusing specifically on Emotional Intelligence competencies.  
 
These assessments provide enhanced outcomes by offering a more comprehensive view of how emotions influence leadership, decision-making, and collaboration across teams. The difference lies in their focus on developing emotional awareness and practical emotional management skills, rather than just personality profiling. 
 
Embedding Emotional Intelligence into Your Business Culture 
 
Developing Emotional Intelligence across your team can transform your workplace culture. Practical ways to do this include: 
 
Training and Coaching: Offer targeted Emotional Intelligence workshops and coaching, such as those based on the RocheMartin ECR assessments. 
 
Lead by Example: Encourage leaders to model self-awareness, empathy, and effective communication. 
 
Encourage Self-Reflection: Support regular feedback and self-assessment to help employees develop their EQ skills. 
 
The Business Impact of Emotional Intelligence 
 
Investing in Emotional Intelligence development isn’t just about individual growth; it has a direct impact on business success. Teams with higher EQ tend to have: 
 
* Improved collaboration and teamwork. 
* Higher staff retention due to better  
workplace relationships. 
* Enhanced problem-solving and  
innovation. 
* A stronger reputation for being a people- 
centred business 
 
According to a 2023 LinkedIn Workplace Learning Report, 74% of learning and development professionals identified Emotional Intelligence as a key factor in improving organisational culture and performance and a recent 2024 Deloitte Insights report also highlighted that 90% of global executives now consider EQ essential for leadership effectiveness in the evolving hybrid workplace. 
Final Thoughts 
 
Emotional Intelligence is at the heart of successful leadership, sales performance, and a thriving business culture. By developing these skills, you can create a more human, connected, and effective workplace, one where people feel valued and perform at their best. 
If you’re ready to explore how Emotional Intelligence can elevate your business, I’d be happy to support you with training, coaching, and practical tools tailored for SMEs. 
Tracey Clay is a qualified coach, recruiter and accredited RocheMartin Emotional Intelligence Practitioner 
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